Red Dot design win for Demand
Published on 28th October 2022We’re thrilled to learn our ‘It Lies Within’ campaign for Predator, has won a Red Dot Design Award for campaign design!
The ‘'It Lies Within’ campaign is a digital-focused campaign which features a three-part miniseries, adopting a cinematic and character-driven approach. The story revolves around the story of a young girl who is trying to find her place in the world and is learning to embrace the extraordinary power that lies within her.
The global campaign aims to highlight the brand's goal of empowering its users to bring out their best in everything they do while showcasing the innovation and power that lies within every Predator machine and peripheral. The unique storyline and eye-catching visuals help resonate with the audience and spread the campaign's message of how the Predator product line users the "power that empowers".
