Recent News
Podcast - Escape mode: how brands can tap into the $9.7 trillion escape economy
For the latest episode of The Brief, we dive into ‘The Truth About Escapism’, a fascinating study from McCann Truth Central. Guests Jess Francis, Research Director at Truth Central, and Joe Stevens, Managing Partner of Strategy at McCann, discuss the what, why, and the opportunities of escapism with Ellis Bird.
McCann Central strengthens partnership with The Turing Trust
For the second consecutive year, McCann Central has joined forces with The Turing Trust, a charitable organisation that supports digital education in sub-Saharan Africa.
Paving the way for an inclusive future in the creative industries
Advertising Unlocked is a real highlight in the calendar each year at McCann Central, with our offices proudly taking part in the initiative for the past few years.
Podcast - Compound creativity: the power of consistency with System1
As the saying goes, ‘the only constant in life is change’, but research from System1 and the IPA show that consistency is key when it comes to effective advertising.
McCann Central Group MD Chris Falconer shares his 2025 vision
Chris Falconer sat down with LBB to explore what 2025 may look like for McCann Central, with offices in Birmingham, Bristol, Leeds and London.
Janus Henderson Investors appoints McCann Central as marketing and creative agency
McCann has been appointed as Janus Henderson Investors' agency of choice after a competitive pitch process.
Inspiring the Next Generation: Opening our doors for Advertising Unlocked
We were thrilled to open the doors to our Birmingham and Demand offices within the Central network in support of the IPA’s Advertising Unlocked initiative, welcoming over 55 students from nearby schools.
Podcast - Ignite success: how to build a culture of effectiveness
Building a culture of effectiveness can bring plenty of reward to both businesses and the people within them. But how do you create a culture that delivers value and impact?
McCann Demand’s Coral Care makes waves with two LIA wins
We’re excited to announce that McCann Demand and Stream2Sea have won two LIA Awards for the groundbreaking innovation, Coral Care—the world’s first reef-safe sunscreen.
Podcast - Copilot wrote this title: AI-powered search unleashed with Microsoft
Amidst all the discussion around AI, there's one big area that is often overlooked - Search. Both frontend and backend, AI is changing the game when it comes to SEO and PPC, but what are the big challenges and opportunities?
Mayhew's TheraPaws provides 'light at the end of the tunnel' in honour of World Mental Health Day
Mayhew, the animal welfare charity, has launched a poignant print and outdoor campaign designed to raise awareness of the positive impact animals can have on mental health.
Acer's products come to life in new campaign
McCann heroes personified product features with new animated ‘Predator Force’ characters.