Recent News
Janus Henderson Investors appoints McCann Central as marketing and creative agency
McCann has been appointed as Janus Henderson Investors' agency of choice after a competitive pitch process.
Inspiring the Next Generation: Opening our doors for Advertising Unlocked
We were thrilled to open the doors to our Birmingham and Demand offices within the Central network in support of the IPA’s Advertising Unlocked initiative, welcoming over 55 students from nearby schools.
Podcast - Ignite success: how to build a culture of effectiveness
Building a culture of effectiveness can bring plenty of reward to both businesses and the people within them. But how do you create a culture that delivers value and impact?
McCann Demand’s Coral Care makes waves with two LIA wins
We’re excited to announce that McCann Demand and Stream2Sea have won two LIA Awards for the groundbreaking innovation, Coral Care—the world’s first reef-safe sunscreen.
Podcast - Copilot wrote this title: AI-powered search unleashed with Microsoft
Amidst all the discussion around AI, there's one big area that is often overlooked - Search. Both frontend and backend, AI is changing the game when it comes to SEO and PPC, but what are the big challenges and opportunities?
Mayhew's TheraPaws provides 'light at the end of the tunnel' in honour of World Mental Health Day
Mayhew, the animal welfare charity, has launched a poignant print and outdoor campaign designed to raise awareness of the positive impact animals can have on mental health.
Acer's products come to life in new campaign
McCann heroes personified product features with new animated ‘Predator Force’ characters.
Podcast - Beyond the millennial: expanding audiences and building trust with Ruggable
In 2021, washable rug brand Ruggable launched in the UK after steadily growing in the US. With a big focus on filling the social feeds of millennials, the brand is looking to grow its audiences through new channels all whilst building trust.
McCann Central scoops four Drum Awards shortlists
Our teams across McCann Central, including Demand, have been shortlisted in four categories at this year's Drum Awards Festival.
Podcast - Note to self: how the Electoral Commission changed the nation’s behaviour
In 2022, the Elections Act introduced a huge change for in-person voting – voters would now be required to present eligible photo ID at polling stations or face being turned away. The Electoral Commission had to find a way to clearly communicate the new ID requirements to the nation across a vast array of demographics, without impacting the public’s motivation to vote. So, how did they do it?
Event Circuit Highlights: Trends and Takeaways
What is the best way to stay up to date on the latest shifts and trends in our ever-evolving industry? By hitting the streets and heading out on the events circuit!
LNER appoints marketing and customer experience agencies
LNER has announced that it has appointed McCann Central as lead marketing communications agency and Havas CX helia as its digital customer experience agency.