Podcast: Balancing B2B – how to weather the storm whilst building a foundation for growth
Published on 4th March 2024The ever-changing tides of B2B have left brands siloed, board rooms nervous, and marketers struggling to balance the short and long term. However, amongst the challenges lay plenty of opportunities for change.
In this episode, Ellis Bird is joined by Greg Aris and Colin Gray for an honest conversation on the priorities and pitfalls of B2B marketing. From closing the historical sales and marketing gap, to building reputation and breaking down siloes and everything in between.
What we cover in this episode:
- What shifts have we seen in the world of B2B?
- Why customer experience is overtaking purpose
- Building a culture of reinvention
- The importance of balance and connecting the dots
- Surviving the immediate storm whilst building a foundation for future growth
- Why it’s time for B2B marketers to stop the ‘rinse and repeat’
- What’s your story and is it breaking down or creating siloes?
- The emergence of the B2B ecosystem
- The role of reputation
Click the links below to listen
https://open.spotify.com/episode/0yYiyYzd84O6MNieG5EgBI?si=1ElqCf2qTNCG1EjiJo50ng&nd=1&dlsi=d6b62686c7bd4807 https://music.amazon.co.uk/podcasts/4a60260c-ca05-4d63-9710-aecbf9c05dcf/episodes/80675e18-1531-4a75-9dcf-815dc896dbaf/the-brief-the-brief-ep-08-balancing-b2b-%E2%80%93-how-to-weather-the-storm-whilst-building-a-foundation-for-growth https://podcasts.apple.com/us/podcast/the-brief-ep-08-balancing-b2b-how-to-weather-the/id1704841408?i=1000646376757
