Podcast: How brands can really connect with Gen Z

Are brands more disconnected from Gen Z than they think? Why should marketers be paying attention to Gen Z anyway? Can brands get away with saying “bruv”?

Join Ellis Taylor, Kyri Christou, Leonna Taylor and Jason Davis for the latest episode of The Brief, a podcast by McCann Birmingham. In this episode, the team challenge perceptions of the most connected generation and uncover the importance of getting in the room with the voices you want to reach.

Click the links below to listen to the podcast in full:

https://open.spotify.com/episode/7l7WNaBtVT1WRaefVxfIum?si=ILMfgaiFQkKuy6zDbqc08g&nd=1&dlsi=d68878faf57946e5  https://music.amazon.co.uk/podcasts/4a60260c-ca05-4d63-9710-aecbf9c05dcf/episodes/ff9dd401-0a48-4aac-bf70-378f21df403c/the-brief-the-brief-ep-05-welcome-to-the-party---how-brands-can-really-connect-with-gen-z  https://podcasts.apple.com/us/podcast/the-brief-ep-05-welcome-to-the-party-how-brands/id1704841408?i=1000626078322 

Recent News

JHI

Janus Henderson Investors appoints McCann Central as marketing and creative agency

McCann has been appointed as Janus Henderson Investors' agency of choice after a competitive pitch process.

Read more about this article
IMG 4922

Inspiring the Next Generation: Opening our doors for Advertising Unlocked

We were thrilled to open the doors to our Birmingham and Demand offices within the Central network in support of the IPA’s Advertising Unlocked initiative, welcoming over 55 students from nearby schools. 

Read more about this article
Podcast Ep16 website Landscape

Podcast - Ignite success: how to build a culture of effectiveness

Building a culture of effectiveness can bring plenty of reward to both businesses and the people within them. But how do you create a culture that delivers value and impact?

Read more about this article