Podcast: Is pop culture dead?

Is pop culture dead? How have the shifting sands of the media landscape changed the way we think about reaching audiences at scale?

Join Ruepal Aujla, Lisa Barrett and Nicola Daniel as they chat about everything from the nostalgia of mass media’s glory days, to digital diversification and the newfound potency of social media’s cosy niches.

Click the links below to listen to the full podcast:

https://open.spotify.com/episode/6Pxk0aHa8zJTqS9B9IFVFA?si=AFnB28NHQ3aVo2wl0_J9PQ&nd=1&dlsi=6ed6025d359c4fee https://music.amazon.co.uk/podcasts/4a60260c-ca05-4d63-9710-aecbf9c05dcf/episodes/f54b5b01-641f-4ff1-bd99-085ff4c90d7f/the-brief-the-brief-ep-04-is-pop-culture-dead-how-the-media-landscape-has-changed https://podcasts.apple.com/us/podcast/the-brief-ep-04-is-pop-culture-dead-how-the/id1704841408?i=1000626078287 

Recent News

1367131 Podcast assets website large 1920x1080 Ep18

Podcast - Escape mode: how brands can tap into the $9.7 trillion escape economy

For the latest episode of The Brief, we dive into ‘The Truth About Escapism’, a fascinating study from McCann Truth Central. Guests Jess Francis, Research Director at Truth Central, and Joe Stevens, Managing Partner of Strategy at McCann, discuss the what, why, and the opportunities of escapism with Ellis Bird.

Read more about this article
Mc Cann Central donates to The Turing Trust

McCann Central strengthens partnership with The Turing Trust

For the second consecutive year, McCann Central has joined forces with The Turing Trust, a charitable organisation that supports digital education in sub-Saharan Africa. 

Read more about this article
IMG 4926

Paving the way for an inclusive future in the creative industries

Advertising Unlocked is a real highlight in the calendar each year at McCann Central, with our offices proudly taking part in the initiative for the past few years. 

Read more about this article