Podcast - Note to self: how the Electoral Commission changed the nation’s behaviour

We've all seen the giant sticky notes reminding us to bring our ID to vote, but the effective simplicity of the campaign didn't come easily. In this episode of The Brief, we find out more about the intense research, strategy, creative, and media that went into changing the behaviour of an entire nation. From putting accessibility at the heart of the campaign, to moving at pace following the announcement of the general election, there's a lot to unpack.

Ellis Bird is joined by Susan Crown, Flick Duncan, and Kayley Almond to uncover the challenges the new law presented, the story behind the campaign, how they shifted behaviours and the incredible results the campaign has generated.

What we cover in this episode

• Where do you begin when trying to change the behaviour of so many demographics?
• Going down wormholes and the importance of segmentation
• Overcoming apathy and understanding barriers
• The importance of research and accessibility
• How the sticky notes stood out amongst 12 options
• Why the team were operating at severe risk early on
• The pressure of overcoming negative public opinions and getting the tonality right
• Finding longevity in the creative
• How the team go the first assets out within 48 hours of the general election being announced
• Bringing the ‘warm and fuzzy’ to life-admin
• Finding the human touch (including hand written sticky notes)
• Key lessons in accessibility and inclusion
• Why post-campaign analysis is a must
• Connecting with key audiences
• The incredible results generated by the campaigns

Spotify

Apple Podcasts

Amazon Music