Ringo's Roundup: 3 Marketing Effectiveness Essentials
Published on 15th November 2023Effectiveness underpins everything in the world of marketing. It ensures that a marketing strategy will deliver value and drive growth.
But what is the perfect approach to marketing effectiveness?
On Thursday 9th November, McCann Demand hosted a breakfast and panel discussion, where we explored the benefits of marketing effectiveness through the lens of procurement.
Ringo Moss, Chief Strategy Officer, and our very own effectiveness expert, shares the essential elements to consider when planning your effectiveness strategy.
From effective briefing techniques to assembling the best team to drive outstanding results, here are the top effectiveness tips from the enlightening morning discussion.
1. BE TRANSPARENT
Share as much information in your briefing and onboarding process as possible. Gatekeeping information could be a roadblock when determining your effectiveness objectives.
2. IT'S ALL ABOUT VALUE
Marketing is a function that should generate growth and value. Effectiveness is proven through ROI and profit. Focus, and if needed, limit the number of objectives you set to stay on track and deliver real value.
3. PEOPLE DRIVE EFFECTIVENESS
Marketing, procurement, and agencies are the perfect collaborators to deliver a marketing effectiveness strategy. Unite these teams together and align on your goals from the get-go to identify more effectiveness opportunities and drive growth.
Looking for more guidance on how effectiveness can help drive valuable results for your business? Reach out to Nina Bond to set up a conversation with Ringo now.
Email Nina: nina.bond@mccann.com
