Acer Predator The Predator Force

Acer wanted to increase its brand and product presence in its Predator campaigns. 

A simple enough brief, but what do you do when there are lots of features that individually make the product epic? 

You show that they create something even better when they come together! Introducing, The Predator Force.

Our mission was to convert entertainment into sales for Predator products. To do this, we connected the product features with deeper, creative storytelling. And so, a mighty team of heroes was formed.

Each character represented a key feature of the Predator products and computers. From Freez-Rae to Synaps, the team is comprised of characters demonstrating the precision and power that lies within all of Predator’s products. 

In a slick 2D animation film, the team were sent to recover their captured teammate, battling enemies and defeating foes. The campaign is bursting with a toolkit of assets, including dynamic creatives, films, and a campaign playbook. See the team in action in the full campaign film now. 

Learn more about the campaign in the full press release here.