Acer Predator: It Lies Within

Dwarfed by major competitors who historically dominated the PC Gaming market Acer were being outspent, meaning they were losing market share to their bigger competitors year after year. ​

Instead of competing in a race to the bottom on price for specs, we wanted to show gamers that Predator doesn't just power players in the game. It empowers people in their lives.

We invited gamers to join the Predator tribe and unleash the power that Lies Within them.​

The digital-focused campaign features a mini-series of three short films, adopting a cinematic, character-driven approach packed with amazing CGI effects that bring to life the journey of those coming to terms with great power, and discovering that through gaming with Predator, ‘It Lies Within.’

Grab a drink, sit back, and enjoy the episodes.