Recent News
Coral Care: The Journey to Cannes
Three years in the making. Countless hours of research. One Cannes Lion Bronze award. Coral Care is the world's first sunscreen designed to feed coral and be UV-safe for humans.
Podcast - Funny bones: is advertising rediscovering its sense of humour?
Following a 22-year decline, humour is making a comeback in advertising. But where did it go? For this episode of The Brief, McCann Bristol's Zane Radcliffe and Aardman's Will Studd join Ellis Bird to discuss whether advertising has rediscovered its funny bone.
Stream2Sea develops world’s first scientifically proven sunscreen formulated to nourish endangered coral reefs
US sunscreen brand & marine advisor to the UN partnered with McCann as part of pioneering project
Podcast: Futureproof your framework - how to market in an economic downturn
The UK has faced its fair share of challenges in recent years, and the uncertainty is set to continue. It may feel all doom and gloom, but there’s more in the marketer’s control than you might think. So, how can you begin to build your futureproof strategy?
The Lesson of Political Slogans: Concision. Concision. Concision.
Ladies and gents, fasten your seatbelts because the biggest election year in human history is just getting started.
Chris Falconer and Lucy Hudson rise to new leadership roles at McCann Central
McCann Central has announced changes to its senior management team to continue to drive growth and innovation.
Podcast: Kevin the carrot and co - the journey to distinctive brand assets and how to build them
For this special episode, we're joined by the Uncensored CMO, Jon Evans, alongside McCann's Jamie Peate and Kayley Almond for an in-depth conversation exploring the stories and secrets behind some of the nation's most beloved distinctive brand assets.
Podcast: Balancing B2B – how to weather the storm whilst building a foundation for growth
The ever-changing tides of B2B have left brands siloed, board rooms nervous, and marketers struggling to balance the short and long term. However, amongst the challenges lay plenty of opportunities for change.
Podcast: Demystifying data - how to connect the dots and unlock impact
Love it or hate it, data can drive commercial, creative and customer value when done well, or it can make life a lot more difficult when done badly.
Podcast: X marks the spot - social media lessons for 2024
2023 was quite the year for social. From Twitter’s rebrand and the launch of Threads, to CGI content and a plethora of new trends. But what are the key lessons from the past 12 months that marketers should be taking into 2024?
Ringo's Roundup: 3 Marketing Effectiveness Essentials
Effectiveness underpins everything in the world of marketing. It ensures that a marketing strategy will deliver value and drive growth.
But what is the perfect approach to marketing effectiveness?
Podcast: How brands can really connect with Gen Z
Are brands more disconnected from Gen Z than they think? Why should marketers be paying attention to Gen Z anyway? Can brands get away with saying “bruv”?