Recent News
The Lesson of Political Slogans: Concision. Concision. Concision.
Ladies and gents, fasten your seatbelts because the biggest election year in human history is just getting started.
Chris Falconer and Lucy Hudson rise to new leadership roles at McCann Central
McCann Central has announced changes to its senior management team to continue to drive growth and innovation.
Podcast: Kevin the carrot and co - the journey to distinctive brand assets and how to build them
For this special episode, we're joined by the Uncensored CMO, Jon Evans, alongside McCann's Jamie Peate and Kayley Almond for an in-depth conversation exploring the stories and secrets behind some of the nation's most beloved distinctive brand assets.
Podcast: Balancing B2B – how to weather the storm whilst building a foundation for growth
The ever-changing tides of B2B have left brands siloed, board rooms nervous, and marketers struggling to balance the short and long term. However, amongst the challenges lay plenty of opportunities for change.
Podcast: Demystifying data - how to connect the dots and unlock impact
Love it or hate it, data can drive commercial, creative and customer value when done well, or it can make life a lot more difficult when done badly.
Podcast: X marks the spot - social media lessons for 2024
2023 was quite the year for social. From Twitter’s rebrand and the launch of Threads, to CGI content and a plethora of new trends. But what are the key lessons from the past 12 months that marketers should be taking into 2024?
Ringo's Roundup: 3 Marketing Effectiveness Essentials
Effectiveness underpins everything in the world of marketing. It ensures that a marketing strategy will deliver value and drive growth.
But what is the perfect approach to marketing effectiveness?
Podcast: How brands can really connect with Gen Z
Are brands more disconnected from Gen Z than they think? Why should marketers be paying attention to Gen Z anyway? Can brands get away with saying “bruv”?
Podcast: Is pop culture dead?
Is pop culture dead? How have the shifting sands of the media landscape changed the way we think about reaching audiences at scale?
Podcast: How brands can win on TikTok
The Brief is back and for episode 2 we're diving into the biggest platform of the moment, TikTok.
McCann Central launches The Margot Collective to ensure female voices are heard.
McCann Central has announced the launch The Margot Collective, a female-led consulting team established to ensure the involvement of female voices in creating work that speaks to all women.
New Electoral Commission campaign launches ahead of elections in May
The Electoral Commission has launched an integrated campaign to raise awareness of the new requirement for voters to show photographic ID at polling stations.