Recent News
McCann Central scoops four Drum Awards shortlists
Our teams across McCann Central, including Demand, have been shortlisted in four categories at this year's Drum Awards Festival.
Podcast - Note to self: how the Electoral Commission changed the nation’s behaviour
In 2022, the Elections Act introduced a huge change for in-person voting – voters would now be required to present eligible photo ID at polling stations or face being turned away. The Electoral Commission had to find a way to clearly communicate the new ID requirements to the nation across a vast array of demographics, without impacting the public’s motivation to vote. So, how did they do it?
Event Circuit Highlights: Trends and Takeaways
What is the best way to stay up to date on the latest shifts and trends in our ever-evolving industry? By hitting the streets and heading out on the events circuit!
LNER appoints marketing and customer experience agencies
LNER has announced that it has appointed McCann Central as lead marketing communications agency and Havas CX helia as its digital customer experience agency.
Coral Care: The Journey to Cannes
Three years in the making. Countless hours of research. One Cannes Lion Bronze award. Coral Care is the world's first sunscreen designed to feed coral and be UV-safe for humans.
Podcast - Funny bones: is advertising rediscovering its sense of humour?
Following a 22-year decline, humour is making a comeback in advertising. But where did it go? For this episode of The Brief, McCann Bristol's Zane Radcliffe and Aardman's Will Studd join Ellis Bird to discuss whether advertising has rediscovered its funny bone.
Stream2Sea develops world’s first scientifically proven sunscreen formulated to nourish endangered coral reefs
US sunscreen brand & marine advisor to the UN partnered with McCann as part of pioneering project
Podcast: Futureproof your framework - how to market in an economic downturn
The UK has faced its fair share of challenges in recent years, and the uncertainty is set to continue. It may feel all doom and gloom, but there’s more in the marketer’s control than you might think. So, how can you begin to build your futureproof strategy?
The Lesson of Political Slogans: Concision. Concision. Concision.
Ladies and gents, fasten your seatbelts because the biggest election year in human history is just getting started.
Chris Falconer and Lucy Hudson rise to new leadership roles at McCann Central
McCann Central has announced changes to its senior management team to continue to drive growth and innovation.
Podcast: Kevin the carrot and co - the journey to distinctive brand assets and how to build them
For this special episode, we're joined by the Uncensored CMO, Jon Evans, alongside McCann's Jamie Peate and Kayley Almond for an in-depth conversation exploring the stories and secrets behind some of the nation's most beloved distinctive brand assets.
Podcast: Balancing B2B – how to weather the storm whilst building a foundation for growth
The ever-changing tides of B2B have left brands siloed, board rooms nervous, and marketers struggling to balance the short and long term. However, amongst the challenges lay plenty of opportunities for change.