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Podcast: X marks the spot - social media lessons for 2024

2023 was quite the year for social. From Twitter’s rebrand and the launch of Threads, to CGI content and a plethora of new trends. But what are the key lessons from the past 12 months that marketers should be taking into 2024?

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Ringo's Roundup: 3 Marketing Effectiveness Essentials

Effectiveness underpins everything in the world of marketing. It ensures that a marketing strategy will deliver value and drive growth.

But what is the perfect approach to marketing effectiveness?

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Podcast: How brands can really connect with Gen Z

Are brands more disconnected from Gen Z than they think? Why should marketers be paying attention to Gen Z anyway? Can brands get away with saying “bruv”?

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Podcast: Is pop culture dead?

Is pop culture dead? How have the shifting sands of the media landscape changed the way we think about reaching audiences at scale?

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Podcast: How brands can win on TikTok

The Brief is back and for episode 2 we're diving into the biggest platform of the moment, TikTok.

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McCann Central launches The Margot Collective to ensure female voices are heard.

McCann Central has announced the launch The Margot Collective, a female-led consulting team established to ensure the involvement of female voices in creating work that speaks to all women.

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New Electoral Commission campaign launches ahead of elections in May

The Electoral Commission has launched an integrated campaign to raise awareness of the new requirement for voters to show photographic ID at polling stations. 

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Red Dot design win for Demand

We’re thrilled to learn our ‘It Lies Within’ campaign for Predator, has won a Red Dot Design Award for campaign design!

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